Combating hunger

The UN aims to end hunger worldwide by 2030. We describe how organisations can help work for this goal and communicate their involvement effectively.

Almost 800 million people worldwide are undernourished. In its 2030 Agenda for Sustainable Development the UN has set itself the goal of ending all forms of undernourishment all over the world by 2030. According to estimates this will involve more than doubling food production by 2050. But the UN is striving for quality as well as quantity, and besides combating hunger also wants to end all forms of poor nutrition.

The targets set to achieve these goals include doubling small producer incomes and agricultural productivity by 2030. To make sure growing food production doesn’t happen at the expense of the environment, the UN has also set down requirements for sustainable agriculture.

Even though poor nutrition or undernourishment don’t affect us here in Switzerland, the problem of hunger does. Ultimately we’re all eating the same pie, and share responsibility for making the pie bigger and more sustainable so that everyone can have a slice. There are various ways for both private individuals and organisations to help combat world hunger.

polarstern news agenda 2030 ziel 2 salatgabel 1

Zero hunger | To end world undernourishment and make sure everyone has a sufficient slice of the pie, food production will have to be more than doubled by 2050.

Education and technology

Organisations with specific know-how have a wide range of options. Companies with technical expertise or even specialising in agricultural technology can make products available at reasonable prices to enable modern farming in countries affected by hunger. Alongside technology, knowledge is also key to productive farming. Schools, universities and agricultural establishments can provide services in the form of education and training to share their farming expertise with small producers. Another way of supporting farmers in areas affected by hunger is by sending experts to provide agricultural advisory services locally.

Financial support

Companies that have no involvement in agriculture can also help fight world hunger. For example donations can fund research into agricultural and plant technology. They can also provide financial support to charities and aid organisations working to advance rural infrastructure in hunger-ridden countries. Food producers, retail chains and wholesalers can donate produce they don’t sell instead of throwing it away.

Do good and talk about it

If you do good work you should enhance your corporate image by communicating the fact. Donating can go hand in hand with communications. When you sell a product or service you can publicise the fact that part of your profit will be donated to a charity working to modernise agriculture in developing countries. This will help boost sales as well as communicate your organisation’s good work. You have a whole range of media to choose from: you can communicate your efforts on product packaging, in radio or TV advertising, on posters, social media or on the internet. If you contribute expertise or specific products and services rather than donating, you should definitely talk about this on your website and in your corporate profile. You can launch campaigns to draw people’s attention to your contribution and make them aware of the issue of world hunger. If you’re having trouble coming up with ideas for your campaign or implementing it, Polarstern will be glad to help. Whatever the case, if you work for sustainable development, you should tell people about it as well.

Polarstern Agenda 2030 Ziele Sustainable Development Goals (SDG)

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