We are convinced that the balanced interplay of the environment, society and the economy is the key to the future of our world.
That is why we support players who champion sustainable development. As a reliable partner providing effective communication, we ensure that they advance quickly and efficiently.
We offer high-calibre communication services and personal, flexible service. Our services range in subject from strategic communication consulting, brand management and corporate design to the creative implementation of online communication measures (web and social media), corporate publishing, media relations and dialog marketing.
Our clientele includes up-and-coming start-ups and locally rooted family businesses, non-profit organisations and public administration as well as companies globally active in a wide variety of sectors.
We cultivate openness and close, exciting communication within our team and with our clients and network partners. As an owner-run communication agency, we act independently and strive to achieve organic growth. In these efforts, we are mindful of the resources we employ for ourselves and our customers.
We also have an obligation towards the UN to promote commitment to sustainability with pro-bono services amounting to ten percent of our sales.
We recommend transparency to our customers and want to follow suit ourselves. In this section you can see where we stand.
See how our agency has developed, from the first step it took nearly ten years ago down to the present day.
Polarstern is focusing even more closely on sustainability topics – taking on communications for the Swiss Federal Office of Energy’s “Confederation: exemplary in energy” initiative, media relations for environmental issues at Migros, a publication for the Sustainable Construction Network Switzerland, and renewing its cooperation with Swisscom and the Swiss Federal Office of Public Health.
The agency launched its new corporate design in early February. It embodies the growth and content development that Polarstern has enjoyed since its first day in business some ten years ago.
Polarstern initiated the first coworking space in Solothurn. It opened on 5 January 2015 and networks people committed to ecological, social and economic sustainability. Alejandro Jiménez has been at the helm of the Lucerne facility since November.
Polarstern enhanced its business model by adding new services. The agency relied even more heavily on effective communication for commitment to sustainability and sought to deepen its collaboration with the clientele. In the future, clients were to be closely assisted at any time all year round. New clients included rommelag, Kurszentrum Ballenberg, LerNetz and PostFinance.
Michael Suter joined the agency in April. He became the second permanent employee of Polarstern alongside Andreas Renggli. The agency began serving two Solothurn companies for the first time, namely Almeta Metallhandel AG and Fraisa SA. Further new clients were the interior design office Bureau Hindermann, Neue Aargauer Bank (NAB), the interior designer Fredy von Büren, the higher professional college Höhere Fachschule Bürgenstock, the canton of Lucerne and the special purpose association for institutional social welfare and health promotion ZiSG.
In May, Polarstern opened its second business location in Solothurn. It became the first Swiss communication agency to agree to provide the UN with free services every year equivalent in value to ten percent of its annual sales and to offer services at reduced rates to organisations and companies committed to sustainable development. Following a strategic analysis, a comprehensive communication plan and brand development, the custom manufacturer Emerell entrusted Polarstern this year with the entire implementation of its communication measures.
The agency won over its first two clients for professional media monitoring with Jazz Festival Willisau and RWD Schlatter AG. Other new clients were the city of Sempach, the sponsors of the historic preservation course Handwerk in der Denkmalpflege, Trinatura, Swiss Alliance against Hunger, and InterOffice. Polarstern joined Öbu, a Swiss association and a think tank for environmental, social and management topics.
Polarstern recognised the need for communication services on the subject of sustainability. Just recently, the agency began assisting the Swiss Federal Office of Public Health with communication about NPEB, the national nutrition and exercise program that forms part of the sustainability strategy of the Swiss Federal Council. On behalf of the corporate responsibility team at Swisscom, Polarstern also closely followed Bertrand Piccard’s solar flight adventure aboard the Solar Impulse. At the end of the year, Andreas Renggli acquired all original shares in the company from the previous co-owners.
This year Polarstern began offering consulting services in strategic communication. On 1 June 2009, the agency moved its business premises from Schönbühlring 5 to Löwenplatz 5 in Lucerne. There it began sharing office space with the communication studio Mixer and the cinema Stattkino. It became a collective member of the regional association for PR professionals ZSPR and forged cooperation arrangement with Walker Management AG (Lucerne and Sursee) and the agencies ProjektForum (Bern) and Flow Relations (Zug).
Polarstern carried out its first web projects. It added the city of Bern, Blogwerk and the foundation ENTERPRISE to its clientele.
The agency took on editorial contracts. Among its first clients were the association of Swiss master carpenters and furniture manufacturers VSSM and the vocational education and training magazine Panorama. Polarstern designed the practical manual “communicating correctly” for three youth organisations.
In his master’s thesis, Andreas Renggli defined and described for the first time communication cooperation arrangements between media companies and open-air music festivals in Switzerland. The insights from this empirical study were incorporated into his business idea. On 24 November 2006, Polarstern GmbH was formally established as a Lucerne communication agency.
Andreas Renggli developed the prototype for Emerlet, an electronic media relations management tool in collaboration with Tobias Henz from Bern University of Applied Sciences. They entered it in a competition for young entrepreneurs but did not win an award.
At Bern University of Applied Sciences, Andreas Renggli, Thomas Gygax, Philip Ritschard and Ralph Eli investigated how information and communication technologies (ICTs) could be used for media work and what significance networking might attain in the future in these two areas. The study met with great interest. More than 100 professionals took part in the study. The idea of Polarstern as an agency and platform for client projects was born.