News about the topic storytelling

Once around the earth, without any fuel

The Solar Impulse 2 solar aircraft took one-and-a-half years to fly once around the world. The two pilots needed seventeen stages to do so, but not a single drop of fuel. Communications agency Polarstern put coverage on on behalf of project sponsor Swisscom and, by doing so, generated above-average levels of interest. »

The IKM, the department of marketing and communications at Lucerne University of Applied Sciences and Arts, is working with Polarstern and other partners to gain new insights into how to raise awareness and understanding of electricity generated from renewable resources among private consumers. »