Media work for the world’s best carpenters

Who has the most skilled hands in the world for doing carpentry work? In a matter of days, we will have an answer to that question. For the fourth consecutive time, the communication agency Polarstern will be handling the Swiss media work for the Swiss carpenters participating in the international WorldSkills championships. The competition takes place this year in São Paolo.

polarstern vssm berufsmeisterschaften medienarbeit schweizer meister der schreiner marco signer

Picture | Mirco Signer is ready for the world championships. Source: PPR.

In a matter of hours it will be time for the world’s most skilled individuals from all corners of the globe to vie with each other for top honours in their specialty field. Following the last international WorldSkills championships in Germany, Brazil now has its turn, or to be more specific, the international metropolis São Paolo. Also competing are the two carpenters Mirco Signer from St. Peterzell in the Swiss canton of St. Gallen and Reto Ettlin from Kerns in the Swiss canton of Obwalden. Mirco represents Switzerland in the category of cabinetmaking and Reto in the category of joinery. The communication agency Polarstern has been cheering on the two young men from the first national qualification round and the Swiss Championships to the present day and informing media about the performances of these talented carpenters. Now as the moment of truth approaches, Polarstern is still on the ball, furnishing media and the association with the most important information.

Long road to São Paolo

Polarstern has been covering the qualification events for the international WorldSkills championships in São Paolo for two years now. The process got off to a start with the selection trials involving about 900 carpenters still undergoing training. The top 90 qualified for the interregional carpentry championships, which in turn culled the nine best carpenters for competing in the Swiss championships. Mirco Signer captured gold at the Swiss championships in both of the categories cabinetmaking and joinery. Since WorldSkills requires each category to be represented by just one person, silver medallist Reto Ettlin was allowed to compete in the category of joiner. The big fight for gold and against Switzerland’s previously biggest rivals Austria and South Korea is now kicking off and Polarstern will accompany the two ambitious carpenters as they enter the fray.

Click below for further information on the international WorldSkills championships in Brazil.

Related topics

Editorial, graphics and media relations for sustainable construction network

The Sustainable Construction Network Switzerland (NNBS) has worked with Polarstern to develop an information brochure on the findings and insights of its WOHNEN 2020 study on the home of the future. Polarstern was in charge of developing the content, designing the visuals and handling media relations in German and French. »

Premieres in media work for Fraisa

The communication agency Polarstern was responsible again this year for the media work for Fraisa ToolChampions, a competition for up-and-coming talent conducted by the top global Swiss toolmaker Fraisa SA. A woman won for first time in the 29-year history of the competition. »