Succinct identifiers offer orientation and build trust. Polarstern helps you develop and maintain unmistakeable brands.
We help you define your core values, develop brands with unmistakeable identities for you (word marks, image marks and word/image marks) and provide support with legal safeguarding and launching.
We sound out the future potential for your existing brands, show you options for further development (brand architecture) and help with the ongoing maintenance of your brands.
CASE STUDY 1
Brand architecture | The new brand strategy brings eight separate brands in the group under a shared umbrella. The brand names are anonymised in this illustration.
The organically-developed structures in a world-leading equipment manufacturer in the medical sector were making group-wide communication increasingly difficult. Polarstern gave the board strategic advice and developed a scenario for how the group could integrate its subsidiaries, which until then had had fully independent brands and imagery, into a consistent brand concept and corporate design.
CASE STUDY 2
Brand development | The new brand strategy reinforces the distinct positioning of the subsidiaries. The brand names are anonymised in this illustration.
A mid-sized company was faced with the question of whether it should position its subsidiary businesses separately on the market, or just the group as an overall brand. We advised the management team and administrative board as to which strategic options made sense for communication, and demonstrated to them, by means of a new brand strategy, how the subsidiaries could evolve in the long term.
Strategy & consultancy
Are you in need of not just a new brand but a convincing strategy for all your communication? We can develop a communication concept that aligns targets, messages and methods with your strengths.
An attractive image puts the focus on you. We will develop an expert interplay between brand, text, imagery and colour for you.