Showcasing exemplary efforts

On behalf of the Swiss Federal Office of Energy, Polarstern is taking charge of communications related to energy-efficiency initiatives at Swisscom, Swiss Post, SBB, ETH and Skyguide.

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Energy | The plan is for SBB trains to be running on 100% renewable electricity by 2025. Image: David Gubler, Wikipedia

As part of the Confederation: exemplary in energy initiative, organisations, cantons and municipalities can undertake to improve their energy efficiency. The initiative is aligned with the federal Energy Strategy 2050, and contains measures in three action areas: buildings and renewable energy, mobility, and data centres and green IT.

Polarstern is now responsible for communications for the initiative. The focus is on communicating success stories. The contract will run for three to six years.

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Once around the earth, without any fuel

The Solar Impulse 2 solar aircraft took one-and-a-half years to fly once around the world. The two pilots needed seventeen stages to do so, but not a single drop of fuel. Communications agency Polarstern put coverage on on behalf of project sponsor Swisscom and, by doing so, generated above-average levels of interest. »