Kommunikationsbegriffe

Unser Online-Nachschlagewerk enthält wichtige Begriffe aus der Kommunikationsbranche auf Deutsch, Französisch, Italienisch und Englisch.

DeutschFranzösischItalienischEnglisch
Adressmanagement (s)gestion des adresses (f)gestione delgi indirizzi (f)address management
Agentur (w)agence (f)agenzia (f)agency
Analyse (w)analyse (f)analisi (f)analysis
Anspruchsgruppe (w)groupe pertinents (m)cerchie rilevanti (f)target group
App (w)application (f)app (f)app
Auflage (m)tirage (m)tiratura (f)print run
Bekanntheit (w)notoriété (f)notorietà (f)awareness
Bekanntheitsgrad (m)degré de notoriété (m)grado di notorietà (m)awareness level
Bildmarke (w)marque figurative (f)marchio figurativo (m)image mark
Corporate Design (s)corporate desgin (m)corporate desgin (m)corporate desgin
Crossmediatransmédia (m)crossmediaCross-media
Dialogmarketing (s)marketing de dialogue (m)marketing dialogico (m)dialogue marketing
Gemeinnützige Organisation (w), auch Non-Profit-Organisation (w)organisation à but non lucratif (f)organizzazione senza scopo di lucro (f)non-profit organisation
Geschäftsbericht (m)rapports de gestion (m, pl.)'relazione d''affari (f)'business report
Identität (w)identité (m)identità (f)itentity
Image (w)image de marque (f)imagine (f)image
Infografik (w)infographie (f)grafico informativi (m)infographic
Internet (s)internet (m)internet (m)internet
Interview (s)interview (m et f)intervista (f)interview
Journalist (m), Journalistin (w)journaliste (m & f)giornalista (m & f)journalist
Kommunikationsinstrument (s)instrument de communication (m)strumento di comunicazione (m)communication instrument
Kommunikationskonzept (s)concept de communication (f)concetto di comunicazione (f)communication plan
Kommunikationsmittel (s)moyen de communication (m)mezzo di comunicazione (m)communication mean, mean of communication
Kommunikationsstrategie (w)stratégie de communication (f)strategia di comunicazione (f)communication strategy
Konzept (s)concept (m)concetto (m)concept
Kundenmagazin (s)magazine pour les clients (m)rivista per clienti (f)customer magazines
Marke (w)marque (f)marchio (m)brand
Markenarchitektur (w)architecture de la marque (f)architettura del marchio (f)brand architecture
Markenführung (w)gestion de la marque (f)brandingbrand management
Markenmanagement (s)gestion de la marque (f)gestione dei marchi (f)brand management
Marketing (s)marketing (m)marketing (m)marketing
Marketingkommunikation (w)politique de communication (f)comunicazione marketing (m)integrated marketing communication
Massnahme (w)mesure (f), action (f)misura (f)mesure, action
Medienarbeit (w)relations presse (f, pl.)relazione stampa (f, pl.)media relations
Medienbeobachtung (w), auch Medienmonitoring (s)observation des médias (f)osservazione dei medi (f)media monitoring
Medienbereich (m), auch Mediencorner (m)zone dédiée aux médias sur votre site internet (f), coin médias (m)ambito mediatico (m), media corner (m)media area, media corner
Medienkonferenz (w), auch Medienorientierung (w)conférence de presse (f), orientation médiatiques (f)conferenze mediatiche (f), orientamento dei media (m)media conferences, media orientation events
Medienmitteilung (w), auch Communiqué (s)communiqué de presse (m)comunicato (m)media communication, communiqué
Medienmonitoring (s)monitorage des médias (m)osservazione dei media (f)media monitoring
Medienschaffende (w)professionnels des médias (m)Chi lavora nei media apprezza il nostro servizio affidabile di news.media representative
Mitarbeiterzeitung (w)'journal d''employes (m)'giornale per dipendenti (m)employee newsletter
Multimediamultimédia (m)multimediamultimedia
Netzwerk (s)réseau (m)rete (f)network
Newsletter (m)newsletternewsletter (m)newsletter
Nichtregierungsorganisation (w), auch Non-Governmental Organisationorganisation non gouvernementale (f)organizzazione non governativa (f)non-governmental organisation
Öffentlichkeit (w)public (m)pubblicità (f)public
Öffentlichkeitsarbeit (w), auch Public Relations (w, Pl.)relations publiques (f, pl.)relazioni pubbliche (f, pl.)public relations (pl)
Online-Kommunikation (w)communication en ligne (f)comunicazione online (m)online communication
Online-Medien (w)presse en ligne (f)media online (m)online media
Positionierung (w)positionnement (m)posizionamento (m)positioning
Pressemitteilung (w), besser Medienmitteilung (w)communiqué de presse (m)comunicato stampa (m)press release, media release
Publikation (w)publication (f)pubblicazione (f)publication
Redaktion (w)rédaction (f)redazione (f)editorial office
Reputation (w)réputation (f)reputazione (f)reputation
Social Mediamédias sociaux (m, pl.)media sociali (m, pl.)social media
Social-Media-Auftritt (m)présence sur les médias sociaux (f)presenza sui social media (f)social media presence
Steuerung (w), auch Controlling (s)contrôle (m)controllo (m)controlling
Strategie (w) & Beratung (w)stratégie (f) & conseils (m, pl.)strategia (f) & consulenza (f)strategy & consultancy
Symbol (s)symbole (f)simbolo (m)symbol
Unternehmen (s)entreprise (f)impresa (f)company
Veranstaltung (w), auch Event (m)manifestation (f)manifestazione (f)event
Website (w)site web (m)sito web (m)website
Wort-Bild-Marke (w)marque verbale et figurative (f)marchio verbale e figurativo misti (m)word/image mark
Wortmarke (w)marque verbale (f)marchio verbale (m)word mark
Ziel (s)objectif (m), but (m)obiettivo (m), scopo (m)objective, goal, target, aim
Zielgruppe (w)groupe cible (m)gruppo bersaglio (m)target group