Unser Online-Nachschlagewerk enthält wichtige Begriffe aus der Kommunikationsbranche auf Deutsch, Französisch, Italienisch und Englisch.
| Deutsch | Französisch | Italienisch | Englisch |
|---|---|---|---|
| Adressmanagement (s) | gestion des adresses (f) | gestione delgi indirizzi (f) | address management |
| Agentur (w) | agence (f) | agenzia (f) | agency |
| Analyse (w) | analyse (f) | analisi (f) | analysis |
| Anspruchsgruppe (w) | groupe pertinents (m) | cerchie rilevanti (f) | target group |
| App (w) | application (f) | app (f) | app |
| Auflage (m) | tirage (m) | tiratura (f) | print run |
| Bekanntheit (w) | notoriété (f) | notorietà (f) | awareness |
| Bekanntheitsgrad (m) | degré de notoriété (m) | grado di notorietà (m) | awareness level |
| Bildmarke (w) | marque figurative (f) | marchio figurativo (m) | image mark |
| Corporate Design (s) | corporate desgin (m) | corporate desgin (m) | corporate desgin |
| Crossmedia | transmédia (m) | crossmedia | Cross-media |
| Dialogmarketing (s) | marketing de dialogue (m) | marketing dialogico (m) | dialogue marketing |
| Gemeinnützige Organisation (w), auch Non-Profit-Organisation (w) | organisation à but non lucratif (f) | organizzazione senza scopo di lucro (f) | non-profit organisation |
| Geschäftsbericht (m) | rapports de gestion (m, pl.) | 'relazione d''affari (f)' | business report |
| Identität (w) | identité (m) | identità (f) | itentity |
| Image (w) | image de marque (f) | imagine (f) | image |
| Infografik (w) | infographie (f) | grafico informativi (m) | infographic |
| Internet (s) | internet (m) | internet (m) | internet |
| Interview (s) | interview (m et f) | intervista (f) | interview |
| Journalist (m), Journalistin (w) | journaliste (m & f) | giornalista (m & f) | journalist |
| Kommunikationsinstrument (s) | instrument de communication (m) | strumento di comunicazione (m) | communication instrument |
| Kommunikationskonzept (s) | concept de communication (f) | concetto di comunicazione (f) | communication plan |
| Kommunikationsmittel (s) | moyen de communication (m) | mezzo di comunicazione (m) | communication mean, mean of communication |
| Kommunikationsstrategie (w) | stratégie de communication (f) | strategia di comunicazione (f) | communication strategy |
| Konzept (s) | concept (m) | concetto (m) | concept |
| Kundenmagazin (s) | magazine pour les clients (m) | rivista per clienti (f) | customer magazines |
| Marke (w) | marque (f) | marchio (m) | brand |
| Markenarchitektur (w) | architecture de la marque (f) | architettura del marchio (f) | brand architecture |
| Markenführung (w) | gestion de la marque (f) | branding | brand management |
| Markenmanagement (s) | gestion de la marque (f) | gestione dei marchi (f) | brand management |
| Marketing (s) | marketing (m) | marketing (m) | marketing |
| Marketingkommunikation (w) | politique de communication (f) | comunicazione marketing (m) | integrated marketing communication |
| Massnahme (w) | mesure (f), action (f) | misura (f) | mesure, action |
| Medienarbeit (w) | relations presse (f, pl.) | relazione stampa (f, pl.) | media relations |
| Medienbeobachtung (w), auch Medienmonitoring (s) | observation des médias (f) | osservazione dei medi (f) | media monitoring |
| Medienbereich (m), auch Mediencorner (m) | zone dédiée aux médias sur votre site internet (f), coin médias (m) | ambito mediatico (m), media corner (m) | media area, media corner |
| Medienkonferenz (w), auch Medienorientierung (w) | conférence de presse (f), orientation médiatiques (f) | conferenze mediatiche (f), orientamento dei media (m) | media conferences, media orientation events |
| Medienmitteilung (w), auch Communiqué (s) | communiqué de presse (m) | comunicato (m) | media communication, communiqué |
| Medienmonitoring (s) | monitorage des médias (m) | osservazione dei media (f) | media monitoring |
| Medienschaffende (w) | professionnels des médias (m) | Chi lavora nei media apprezza il nostro servizio affidabile di news. | media representative |
| Mitarbeiterzeitung (w) | 'journal d''employes (m)' | giornale per dipendenti (m) | employee newsletter |
| Multimedia | multimédia (m) | multimedia | multimedia |
| Netzwerk (s) | réseau (m) | rete (f) | network |
| Newsletter (m) | newsletter | newsletter (m) | newsletter |
| Nichtregierungsorganisation (w), auch Non-Governmental Organisation | organisation non gouvernementale (f) | organizzazione non governativa (f) | non-governmental organisation |
| Öffentlichkeit (w) | public (m) | pubblicità (f) | public |
| Öffentlichkeitsarbeit (w), auch Public Relations (w, Pl.) | relations publiques (f, pl.) | relazioni pubbliche (f, pl.) | public relations (pl) |
| Online-Kommunikation (w) | communication en ligne (f) | comunicazione online (m) | online communication |
| Online-Medien (w) | presse en ligne (f) | media online (m) | online media |
| Positionierung (w) | positionnement (m) | posizionamento (m) | positioning |
| Pressemitteilung (w), besser Medienmitteilung (w) | communiqué de presse (m) | comunicato stampa (m) | press release, media release |
| Publikation (w) | publication (f) | pubblicazione (f) | publication |
| Redaktion (w) | rédaction (f) | redazione (f) | editorial office |
| Reputation (w) | réputation (f) | reputazione (f) | reputation |
| Social Media | médias sociaux (m, pl.) | media sociali (m, pl.) | social media |
| Social-Media-Auftritt (m) | présence sur les médias sociaux (f) | presenza sui social media (f) | social media presence |
| Steuerung (w), auch Controlling (s) | contrôle (m) | controllo (m) | controlling |
| Strategie (w) & Beratung (w) | stratégie (f) & conseils (m, pl.) | strategia (f) & consulenza (f) | strategy & consultancy |
| Symbol (s) | symbole (f) | simbolo (m) | symbol |
| Unternehmen (s) | entreprise (f) | impresa (f) | company |
| Veranstaltung (w), auch Event (m) | manifestation (f) | manifestazione (f) | event |
| Website (w) | site web (m) | sito web (m) | website |
| Wort-Bild-Marke (w) | marque verbale et figurative (f) | marchio verbale e figurativo misti (m) | word/image mark |
| Wortmarke (w) | marque verbale (f) | marchio verbale (m) | word mark |
| Ziel (s) | objectif (m), but (m) | obiettivo (m), scopo (m) | objective, goal, target, aim |
| Zielgruppe (w) | groupe cible (m) | gruppo bersaglio (m) | target group |